Almost 90 percent of adult daily smokers started smoking by the age of 18, and nearly 2,300 youth under 18 smoke their first cigarette every day in the United States. Washington State Department of Health needed a youth anti-tobacco branding package to educate their retailers and post in their stores. Scope included a logo, folder, brochure, placards, and information flyers. All the information was made available in multiple languages.
